淮北宏阳鹿茸酒厂扩建工程建设项目可行性研究报告承办企业:淮北市宏阳鹿茸酒厂编制时间:二O一O年五月目录第一章总论..............................................11.1项目概况.........................................11.2可行性研究报告的编制依据.........................3第二章建设条件及厂址选择.................................42.1建设条件.........................................42.2投资环境.........................................7第三章项目建设的背景和意义..............................903.1中国保健酒行业的发展.............................93.2项目建设的背景..................................113.3项目建设的意义..................................13第四章本项目产品概述...............................144.1品种丰富........................................144.2产品超值........................................144.3个性定制........................................154.4情趣休闲........................................154.5产品资源........................................154.6产品技术........................................16第五章市场分析、销售及风险分析.........................175.1市场分析........................................175.2产品销售........................................185.3风险性提示及措施................................195.4竞争分析........................................19第六章项目建设内容、产品方案与建设方案...........
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