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Nordic1502024TheannualreportonthemostvaluableandstrongestNordicbrandsAugust2024BrandFinanceNoedic1002024brandirectory.com/nordic2©2024Allrightsreserved.BrandFinancePlc.ContentsAboutBrandFinance3Foreword4DavidHaigh,Chairman&CEO,BrandFinanceRankingAnalysis7BrandValueRanking(EURm)15BrandSpotlight18ROCKWOOL19InterviewwithMirellaVitale,SeniorVicePresident,GroupMarketing,CommunicationsandPublicAffairs,ROCKWOOLMethodology22OurServices28Ourteamshaveexperienceacrossawiderangeofdisciplinesfrommarketingandmarketresearch,tobrandstrategyandvisualidentity,totaxandaccounting.UniquecombinationofexpertiseBrandFinance,acharteredaccountancyfirmregulatedbytheInstituteofCharteredAccountantsinEnglandandWales,isthefirstbrandvaluationconsultancytojointheInternationalValuationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO20671)andourmethodology,certifiedbyAustrianStandards,isofficiallyapprovedbytheMarketingAccountabilityStandardsBoard.PridingourselvesontechnicalcredibilityWeputthousandsoftheworld’sbiggestbrandstothetesteveryyear.Rankingbrandsacrossallsectorsandcountries,wepublishover100reportsannually.QuantifyingthefinancialvalueofbrandsBrandFinancewassetupin1996withtheaimof'bridgingthegapbetweenmarketingandfinance'.Formorethan25years,wehavehelpedcompaniesandorganisationsofalltypestoconnecttheirbrandstothebottomline.Bri...