12GenZ—orasitsspendinghabitsandpatternswillshow,“SpendZ”—isthegenerationtotracktodayandforyearstocome.Almost25%ofthepopulation,GenZersareaglobalforcesettobringthemostmoneytotheconsumerspendingclassby2030.Ifyou’regoingtogrowwithGenZ,you’regoingtoneedafullviewofwhat’snowandwhat’snext.305IntroductionSpendZ:GenZChangesEverything07GenZDecodedTheWeightofGenZWhatElseMakesGenZUnique?WhatValuesMatterMosttoGenZ?HowGenZ’sRealitiesandPerceptionsInfluencePurchase13GenZSpendingPrioritiesNear-TermSnapshot(0-2Years)WhatIsGenZBuying?What’sFuelingGenZPurchaseBehaviors?Mid-TermOutlook(2-10Years)NewLifeStagesandTheirImpactMust-HaveProductsforGenZLong-TermPerspectives(10+Years)26FiveStrategicConsiderationsGenZInfluenceonPrivateLabelGrowthGenZers’SphereofInfluenceonHouseholdPurchasesGenZPurchasePatternsvs.OtherGenerationsMust-LeverageMarketingChannelsSecuringLifelongBrandLoyalty32TheBigTakeawayforBrandsandRetailersTableofContentsClickonthecontentstonavigate4ThankyoufortheopportunitytoshareSpendZ:AGlobalReportwithyou.Weknowthat,likeGenZ,yourattentionispulledinmultipledirections.We’reconfidentthatthisfirst-of-its-kindreport,acollaborativeeffortbetweenNielsenIQ,GfK,andWorldDataLab(WDL),willbewellworthyourtime.WhileyoumightthinkyouknowGenZ–orasitsspendinghabitswillshow,“SpendZ”–ourcomprehensiveanalysisrevealsthatthere...
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