2024年第二季度网络广告报告（英）-30页

Q22024DigitalAdsBenchmarkReportQUARTERLYTRENDSACROSSGOOGLE,META,AMAZON,ANDMORETableofContentsOverallTrendsMostMajorDigitalAdPlatformsSeeaSlowdowninSpendGrowth03PaidSocialFacebook,Instagram,TikTok,Snapchat,andPinterest06PaidSearchGoogleShopping,PerformanceMax,TextAds,andtheImpactofAIOverviews11CommerceMediaAmazonandWalmart19VideoandDisplayYouTube,Netflix,GDN,andMore24TheTinuitiDigitalAdsBenchmarkReportisbasedonanonymizedperformancedatafromadvertisingprogramsunderTinuitimanagement,withannualdigitaladspendundermanagementtotalingover$4billion.Samplesarerestrictedtothoseprogramsthathaveremainedactiveandmaintainedaconsistentstrategyoverthetimeperiodsstudied.Unlessotherwisenoted,allfiguresarebasedonsame-clientgrowth.Thetrendsandfiguresincludedarenotmeanttorepresenttheofficialperformanceofanyadvertisingplatformortheexperiencesofeveryadvertiser.MethodologyTinuitiisthelargestindependentperformancemarketingfirmacrossStreamingTVandtheTriopolyofGoogle,Facebook,andAmazon,with$4billionindigitalmediaundermanagementandover1,000employees.AboutTinuitiQ22024OverallTrendsMOSTMAJORDIGITALADPLATFORMSSEEASLOWDOWNINSPENDGROWTHQ22024BenchmarkReport:OverallTrends3Againststrengtheningyear-agoperformancecomparisons,mostofthelargestUSdigitaladplatformssawsloweryear-over-yearspendinggrowthinQ22024thanaquarterearlier.AcrossAmazonSponsor...