《2024中国首席财务官战略要务》英文-19页

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ChinaCFOAgenda20243ChinaCFOAgenda2024TheCFOAgenda2024IfthejoboftheCFOwasneatlydefined,itwouldbemucheasiertodo.Meetregulatorydeadlinesontime.Makesureaccountingcontrolsareinplace.Managecashandworkingcapital.Andtobesure,thoseitemsarestillpartofthebrief.Buttoperformthejobmoreeffectively,chieffinancialofficerslikelyhavetostepoutofthefinancedepartment.Thisisnotsimplyamatterofbeingastrategicpartner,aninnovator,oraninfluencer.Therealityis,theCFO’sjobisexpanding.Insomeways,thisexpansionisduetomacrofactorsorganizationsarefacingrightnow.Theissuesseemmorecomplexandmoreinterconnectedthaninthepast.CapitalmarketsThePBOC’sinterestratedecisionshavebeenimpactedbytheFederalReserveandtheforeignexchangemarket.AsUSinterestratesareexpectedtocontinuethe“higherandlonger”trend,manyAsiancentralbanks,includingthePBOC,areexpectedtomaintaintheircurrentmonetarypolicies.Monetarypolicieswillimpactcompanies’long-terminvestmentdecisions.GeopoliticsGeopoliticaltensionhascreatedadditionalriskandcomplexityforbusinesses.Protectingcross-borderassetsandmaintainingtheflowofgoodsthroughsupplychainsbecomemajorchallengeswhenconflictsbreakoutortransitroutesgetblocked.Complicatingmatters:Globaltraderestrictionshavealmosttripledinthreeyears.1DemographicsTheshiftindemographics—agingpopulations,mostly—isalsorisingasaCFOpriority.Financechiefswilllikely...

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