2024年浪费广告支出报告（英）-61页

WastedAdSpendReport2024TheGlobalImpactofInvalidTraffic2|WastedAdSpendReport2023IntroductionMethodologyExecutiveSummaryInvalidTrafficbyChannelAnalysisbyChannelLinkedInGoogleVideoPartnersX(FormerlyTwitter)MetaPinterestTikTokMicrosoftAds/BingGoogleDisplayNetworkPerformanceMaxGoogleSearch(inc.Shopping)YouTubeInvalidTrafficbyCompanySizeInvalidTrafficbyIndustryIndustryAnalysisInvalidTrafficbyRegion3.4.6.13.14.15.16.17.18.19.20.21.22.23.24.25.26.27.29.TableofContents32.33.34.35.36.37.38.39.40.43.44.45.47.51.52.52.53.54.54.55.56.57.59.60.ThePaidMediaTrafficQualitySurveyTheBusinessImpactofInvalidTrafficWorkingwithSmallerBudgetsin2023AreAdNetworksCombattingInvalidTraffic?ClaimingRefundsforInvalidTrafficUsingThird-PartyInvalidTrafficPreventionSolutionsManuallyBlockingInvalidTrafficImprovingTargetingwithAudienceExclusionsFakeLeadSubmissionsfromPaidMediaCampaignsTop3PerformanceMarketingConcernsin2023IAS-TheRoleofViewabilityinReducingWastedSpendHowDoesViewabilityComplementClickData?WhereDoestheIASDataComeFrom?OverallTrendsinViewabilityRatesOverallTrendsforTime-in-ViewScope3-TheEnvironmentImpactofDigitalAdvertising&InvalidTrafficWhereDoestheScope3DataComeFrom?OverallStateofDigitalAdvertisingCarbonEmissionsEmissionatthePer-ImpressionBasisClimateEmissionsinProgrammatic&DisplayDefundingClimateRiskInventoryViewability&CarbonEmi...