2024年全球奢侈品消费者报告（英）-25页

True-LuxuryGlobalConsumerInsights10thEditionJuly20241Thisyear'seditionofTrueLuxuryConsumerstudyfocusesonBeyondMoneyCustomers10thEdition20indepth1:1interviewswithTrue-LuxuryVeryImportantCustomers20interviews&contentdiscussionsessionswithindustryCEOs&executives,andClientAdvisors12krespondentsquantitativesurveyacross12topluxurymarkets,with7%spending>100K€/yearEngagementoflocalLuxuryexpertsandindustrypartnersfromdifferentregions15VICsinterviewedinfocusgroups(5/each)inthreeregions(Europe,USA,China)1Krespondentsad-hocdeep-diveonBeyondMoneyspenders(min50K€/avg.350K€yearlyspend1)across7mainluxurymarkets21.Maximumspendingrange500k-1M€,3%ofsample2.USA,UAE,France,UK,Italy,ChinaandJapanNote:NumbersroundedResearchpartnerResearchpartner2>20-50k€>5-20k€>2-5k€Traditionally,wespeaktoarepresentativesampleofTrueLuxuryConsumers…Note:Numbersrounded.1.Includes:personalincludesapparel,footwear,accessories,leathergoods,beauty,jewelry(brandedandunbranded)andwatches;Experientialincludesfurniture,foodandwine,finedining&hotelandexclusivevacationsSource:BCGFashion&LuxuryMarketModelasofJuly2024;BCGAnalysis…thisyear,wedoubledownonthetopofthepyramid,introducing3newthresholds>2k€TrueLuxuryspendingthreshold39K€averagespend/year50-300k€TopMoney>1m€UberMoney300k-1m€EliteMoneyOtherAspirationalTopAspirationalEntryAbsoluteTopAbsolute...