2024年全球电子商务消费者报告（英）-12页

AverageOrderValue,ConversionRates,DiscountsandConsumerBehavior:DiscoverHowConsumersAreShoppingOnlinein2024.GlobaleCommerceConsumer2024STATEOFDIGITALRETAILNumberofeCommerceUsersandAverageAnnualRevenueperYear2GlobaleCommerceGrowthIsDrivenbyNewCustomersJoiningRatherThanIncreasesinAverageSpendingperUserECDB,asofApril2024,Statista.Sources:Notes:(1)Forecast.20182019202020212022202320241202512026120271202811,3001,4261,5001,4901,8001,42720171,5862,4001,6572,8001,5323,1001,5053,4001,4663,7001,4464,0001,4034,3001,3674,5001,3312,100NumberofeCommerceusers,millionAveragerevenueperuserperyear,USDGlobalOnline1andMobileShare23BothOnlineShareandMobileShareAreGrowing,asAlmostTwo-ThirdsofAllConsumersWillShopThroughMobileDevicesby2028ECDB,asofApril2024,Statista.Sources:Notes:(1)ProportionoftheretailvolumethatistransactedviatheInternet(2)ShareofeCommercevolumethatistransactedthroughmobiledevices.2017201820192020202120222023202420252026202720288%40%10%43%11%46%15%48%16%49%15%52%16%54%18%57%20%59%21%60%21%62%22%63%OnlineShareMobileShare4DiscovereCommerceMarketDataonMoreThan150CountriesinOurFilterableRankingsandDetailedProfilesWithourglobaleCommercecountryrankingsandmarketprofiles,youcanseewhereintheworldonlineshoppingrevenuesaregrowingthefastest.Diveintomarketsizes,spotemergingtrends,andcheckwhichonlineretailersareleadinginvariousc...