July2024McKinseyDigitalPracticeWhyagentsarethenextfrontierofgenerativeAIBymovingfrominformationtoaction—thinkvirtualcoworkersabletocompletecomplexworkflows—thetechnologypromisesanewwaveofproductivityandinnovation.ByLareinaYee,MichaelChui,andRogerRobertswithStephenXuOverthepastcoupleofyears,theworldhasmarveledatthecapabilitiesandpossibilitiesunleashedbygenerativeAI(genAI).Foundationmodelssuchaslargelanguagemodels(LLMs)canperformimpressivefeats,extractinginsightsandgeneratingcontentacrossnumerousmediums,suchastext,audio,images,andvideo.ButthenextstageofgenAIislikelytobemoretransformative.Wearebeginninganevolutionfromknowledge-based,genAI–poweredtools—say,chatbotsthatanswerquestionsandgeneratecontent—togenAI–enabled“agents”thatusefoundationmodelstoexecutecomplex,multistepworkflowsacrossadigitalworld.Inshort,thetechnologyismovingfromthoughttoaction.Broadlyspeaking,“agentic”systemsrefertodigitalsystemsthatcanindependentlyinteractinadynamicworld.Whileversionsofthesesoftwaresystemshaveexistedforyears,thenatural-languagecapabilitiesofgenAIunveilnewpossibilities,enablingsystemsthatcanplantheiractions,useonlinetoolstocompletethosetasks,collaboratewithotheragentsandpeople,andlearntoimprovetheirperformance.GenAIagentseventuallycouldactasskilledvirtualcoworkers,workingwithhumansinaseamlessandnaturalmanner.Avirtu...
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