MikMak：2024电子商务指南报告-多渠道酒类品牌的电子商务基准与见解（英文版）-23页

eCommerceBenchmarks&InsightsforMultichannelAlcoholBrandsHowMikMakHelpsAlcoholBrandsGrow,Commerce-First2024eCommerceReportAlcoholeCommerceistransforming;understandingthetrendsisvitalLawsandregulationscreatehurdlesforAlcoholbrandswhenitcomestoadvertisinganddistributionInMarchof2024,thepopularAlcoholdeliveryserviceDrizly,whichwasthetopAlcoholretailerintheMikMakShoppingIndex,haltedtheirserviceswhichcausedconsumerpreferenceforAlcoholtoshiftsignificantlyNow,morethanever,Non-Alcoholicdrinkalternativesarerisinginpopularitywithconsumerswith41percentofAmericansmakinganefforttodrinklessThenumberoftimesashopperhasclickedthroughtoatleastoneretailerduringasinglesession.PurchaseIntentClicks:Thepercentageofshopperswhoclickedthroughtoatleastoneretailer.PurchaseIntentRate:ReportOverviewMikMakCommerce-enabledbrandwebsitesseethehighestPurchaseIntentRates*,comparedtootherchanneltypesInstacartisthemostpopularonlineretailerforAlcoholBrandsbasedonShareofPurchaseIntentClicks*AccordingtoStatista,theAlcoholeCommercemarketisprojectedtoreachover$51billionby2029eCommercerevenueofalcoholicdrinksindustryworldwidefrom2024-2029Source:StatistaMarketInsightsinbillionUSD(US$)AccelerateSales&MarketShareForanybrand,itisimportantthatacrossallmediaandbrandwebsites,shopperscanfindandbuyyourAlcoholproductsfaster,in-storeandonline.Rightnow,SocialPlatfo...