0201GetofftheshelfUnboxsuccess03PoweronMaketheeverydayextraordinary04TheCPGopportunityonTikTokReachyourobjectiveswithTikTokCreativetipsforCPGbrandsSetupyourmediaplanforsuccessContentsCWhyTikTok?01GetofftheshelfTikTok’suniqueabilitytograbattention,twinnedwithourpowerfuladsolutions,givesCPGbrandstheperfectconditionstogrow.Sources:1TikTokinternaldataglobal,July20212TikTokMarketingScienceGlobalCommunityandSelf-ExpressionStudy2021conductedbyFlamingo(n=3,500)3TikTokMarketingScienceEUISMBConsumerResearch2022conductedbyInSitesConsultingTikTokispoweredbyuserswithauniquemindset:70%ofusersfeelpartofacommunityonTikTok1EngagementisTikTok’ssuperpower:82%ofusershavediscoveredasmallormediumbusiness(SMB)ontheplatform2TikTokAdsturndiscoveryintosales:52%ofusershavegoneontopurchasefromtheirnewlydiscoveredSMB304→Bringithomewithshipping03→Convertwithprice02→BuildloyalfoundationsLevelupyourshelfie01GetofftheshelfTikTokgivesCPGbrandsapersonalizedcontentplatformtoguideusersfromengagedandinspiredtomakingpurchasedecisions.Sources:1TikTokMarketingScienceOfflineSalesLiftstudy,conductedbyNCS,2022*StudyisconductedundertheassumptionthattheCPMacrossdifferentbuyergroupsstaysconsistent2TikTokMarketingScienceGlobalRetailPathtoPurchaseconductedbyMaterialAugust20213TikTokMarketingScienceEUIEcommerceVerticalResearch2022conductedbyGIM(UKDatan=...
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