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Norway252024TheannualreportonthemostvaluableandstrongestNorwegianbrandsAugust2024BrandFinanceNorway25brandirectory.com/norway2©2024Allrightsreserved.BrandFinancePlc.ContentsAboutBrandFinance3Foreword4DavidHaigh,Chairman&CEO,BrandFinanceRankingAnalysis7BrandValueRanking(NOKm)15Insights16NewEntrantsandRisingStars:TheFutureofNorway’sBrandLandscape17CristobalPohleVazquez,RegionalManagerofScandinavia,BrandFinanceMethodology20OurServices26Ourteamshaveexperienceacrossawiderangeofdisciplinesfrommarketingandmarketresearch,tobrandstrategyandvisualidentity,totaxandaccounting.UniquecombinationofexpertiseBrandFinance,acharteredaccountancyfirmregulatedbytheInstituteofCharteredAccountantsinEnglandandWales,isthefirstbrandvaluationconsultancytojointheInternationalValuationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO20671)andourmethodology,certifiedbyAustrianStandards,isofficiallyapprovedbytheMarketingAccountabilityStandardsBoard.PridingourselvesontechnicalcredibilityWeputthousandsoftheworld’sbiggestbrandstothetesteveryyear.Rankingbrandsacrossallsectorsandcountries,wepublishover100reportsannually.QuantifyingthefinancialvalueofbrandsBrandFinancewassetupin1996withtheaimof'bridgingthegapbetweenmarketingandfinance'.Formorethan25years,wehavehelpedcompaniesandorganisationsofalltypestoconnecttheirbrandstothebottomlin...