动漫市场营销策划方案

动漫市场营销目录1市场现状.....................................................................................21.1宏观市场环境分析.................................................................21.2产品状况.............................................................................21.3分销状况.............................................................................22SWOT分析...................................................................................22.1优势....................................................................................22.2劣势....................................................................................22.3机会....................................................................................32.4挑战（威胁）.......................................................................33经营目标......................................................................................33.1财务目标.............................................................................33.2市场营销目标.......................................................................34市场营销战略................................................................................44.1目标市场营销战略.................................................................44.2市场竞争战略.....................................