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端午传统食品创意营销方案目录一、市场营销环境分析..........................................................................1（一）历史记载..............................................................................1（二）粽叶的象征...........................................................................1（三）粽子文化..............................................................................1（四）竞争分析..............................................................................2（五）粽子当今发展........................................................................3二、产品创意理念与定位.......................................................................5（一）产品创意理念........................................................................6（二）目标市场定位........................................................................5（三）产品需求定位........................................................................5（五）营销组合定位........................................................................5三、产品设计.......................................................................................6（一）市场调查..............................................................................6（二）产品策划..............................................................................7...