咨询入门系列（4）：麦肯锡面试指南 McKinsey Guidelines for Case Preparation

McKinseyGuidelinesforCasePreparationKelloggstudentswhoparticipateinMcKinsey&Company’sCaseInterviewWorkshopsareusuallyaskedtobringapreparedcasetobeusedinbreakoutsessionsduringtheworkshop.Theseguidelinesaredistributedinadvancetoaidparticipantsintheircasepreparation.WHATISACASEINTERVIEW?Acaseisadescriptionofarealbusinessproblem.Caseinterviewsaredesignedtotestproblem-solvingskills.Acaseinterviewtypicallylasts20to30minutesandisaverbalexchangebetweentheintervieweeandtheinterviewer.Duringacaseinterview,theintervieweeaskstheinterviewerquestionstogetenoughdatatorecommendasolution;theinterviewerprovidestheinformationthatisaskedforandhelpstheintervieweestayontracktodevelopanapproach.Attheendoftheinterview,theintervieweeshouldbeabletorecommendasolutiontotheoriginalproblempresentedbytheinterviewer.Understandthattheintervieweeisnotoftenexpectedtofindasolutiontotheproblem;alogicallystructured,fact-basedrecommendationisusuallyenough.Remember,thecaseinterviewisdesignedtomimicatypicalMcKinseyclientengagement:clientshireMcKinseytomakearecommendationaboutaproblemthattheyarehaving.Theobjectiveoftheintervieweeistoidentifythekeyissuesoftheproblem,developpotentialapproachestomakingarecommendation,andifpossible,hypothesizeasolution.HELPFULGUIDELINESFORPREPARINGYOURCASEThefollowingsectionsprovideguidelinesdevelopedbyMcKinsey&Companyt...