ThinkNow：观众参与度：2024年巴黎夏季奥运会报告（英文版）-15页

AudienceEngagement:Paris2024SummerOlympicGames2Background&MethodologySurveyMethod•OnlineSurveyRegionalCoverage•NationalFieldTiming•May24–June6,2024ScreeningCriteria•18+yearsofageTOTALSAMPLESIZE:N=1,550Tounderstandaudienceengagementwiththe2024SummerOlympics,thefirstGamesheldaftertheCOVID-19pandemic,ThinkNowconductedaquantitativeresearchstudyamonganationallyrepresentativesampleofUSadults.KeyFindingsMostrespondentssurveyed(68%)indicatetheywillwatchatleastsomeofthesportingeventsintheParis2024SummerOlympics.Lessthanhalfreportedwatchingthe2022WinterOlympicsand2020SummerOlympics.Overall,abouthalfagree‘completely’thatwatchingtheUScompetegivesthemasenseofpride.GenZersaretheleastlikelytoagreewiththissentiment.Viewersaremostexcitedaboutwatchinggymnastics,basketball,andswimming.Amongviewers,3-out-of-10plantowatchtheOlympicsdaily;another44%willwatchmostdays.GenXersandBoomersaremostlikelytowatchtheOlympicsviatraditionalnetworkTV;youngercohortsaremorelikelytowatchviaonlineplatforms.3DetailedFindings5Arrowsindicatesignificantdifferenceat95%confidencelevel.Overall,nearly7-out-of-10respondentsindicatetheyareplanningtowatchtheParisSummerOlympics.Non-HispanicWhitesaretheleastlikelyto,asareBoomers.Areyouplanningtowatchatleastsomeofthesportingeventsinthisyear’sSummerOlympics?68%74%75%76%67%68%74%71%62%TotalMarketHispanicsA...