Ipsos2024巴黎奥运会全球态度调研-17页

ATTITUDESTOTHE2024PARISGAMES©Ipsos|Attitudestothe2024ParisGames©Ipsos|Attitudestothe2024ParisGames2TheGamesseenasinspiringthenextgenerationEightinten(80%)saytheGamesinspirestomorrow’sgenerationtotakepartinsport.However,only55%saytheGames“inspiresmetoparticipateinsport”.Thisfeelingisstrongeramongyoungerpeople(61%ofGenZ,62%ofMillennials).Football/socceristheeventwhereinterestishighestTwenty-eightpercentsaytheyareinterestedinfootball,aheadofathletics(26%)andgymnastics(20%).LatinAmericaismostinterestedinfootballwithArgentina(55%),Peru(50%)andColombia(47%)themostexcited.TheGamesbringspeopleandmarketstogetherAroundthreeinfoursaytheParisGamespresentsanimportantopportunityfortheworldtocometogether(75%),bringstheircountrytogether(72%)andmakesthemproudoftheircountry(78%).InterestintheGamesishigherthanforTokyoInallbutoneofthemarketsfeaturedinbothour2021and2024surveys,thereismoreinterestforthePariseventthantherewaswhentheGameswereinTokyo.Türkiyeistheonlymarketwhereinterestisnothigher,itsfigureisthesameasthreeyearsago(56%).ExcitementfortheGameshighestinAsiaAcross33markets,57%saytheyareinterestedintheGames.China(86%),Thailand(77%),Indonesia(75%)andPhilippines(72%)arethemostinterested.InhostmarketFranceonly44%areinterested,butthisisupfrom32%in2021.WarandeconomiccrisesshouldnotstoptheeventAmajorityinallmarketssurveyeds...