UntappedInsights:UnstructuredData&GenAIbenchmarkreportIntroductionbenchmarkreportInthiseraofdata-drivendecision-making,there’sonerichinsightsourcestilluntapped—unstructureddata.Growingknowledgelibraries,documentrepositories,andonlinecontentcontainalltheanswersemployeesneedtodotheirjobsormakedecisions,butpeopledon’tknowwhat’soutthereorwheretolookforit.Whiletraditionalsearchhaslargelyfailed,generativeAIofferswhollynewenterprisepotential.InApril2024,wecommissionedasurveywithETRtobetterunderstandhow200directorsandabove(almosthalfC-suite)areseeingpotentialvalueinunstructureddata,andtheirprioritiesorconcernsaroundusingGenAItoanalyzeit.Fromcurrentusagetoplannedinvestments*,toolfeaturestobusinessgoals,thisisthelatestinwhatleadersarethinkingwhenitcomestounstructureddataandGenAI.*Overtwothirdsofallsurveyedareplanninganinvestmentinthenext6-12monthsforaGenAItooltoanalyzeunstructureddata.DigintoourfindingsRespondentsProfilebenchmarkreportUnstructuredData&GenAIMarketStudy03200RespondentsDirectorsandabovefromcompaniesofallsizes87%NorthAmerica8%EMEA5%APAC95105RolesVP,SrDirector,SrArchitect,SrEngineerCxO–CIO,CTO,CISO,CMO,CDOCPOEnterpriseSizeGlobal2000Large(1200+)Midsize(201-1200)Small(200orLess)17%24%25%35%IndustryServices/ConsultingFinancials/InsuranceIT/TelecommunicationsHealthcare/PharmaEducationIndustrials/Materials/...
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