【凯度】2024年最具价值的全球品牌（英）

©Kantar2024MOSTVALUABLE2024GLOBALBRANDS©Kantar2024|2WELCOME—INFOGRAPHIC—WELCOME—WHATISKANTARBRANDZ?030407INTRODUCTION&ANALYSIS1315161719—OVERVIEW—KEYRESULTS—STOCKPORTFOLIO—MOSTVALUABLEGLOBALBRANDS2024—MAJORTRENDS1MOSTVALUABLEGLOBALBRANDS4042444648—TOP100GLOBALBRANDS—TOP10BRANDS—NEWCOMERSANDRE-ENTRANTS—TOPRISERS—FROMMARKETINGMETRICTOBOARDROOMESSENTIAL3HOWBRANDSCREATEVALUE26283235—THEMACROECONOMYOFOPPORTUNITY—THEPIVOTALBRANDOPPORTUNITYINGENERATIVEAI—PARIS2024OFFERSBRANDSANOLYMPIC-SIZEDOPPORTUNITY—GREENWASHING2ACCELERATINGGROWTH5357596469727680848790—WHATISTHEBLUEPRINTFORBRANDGROWTH?—RATIONALANDEMOTIVECONNECTIONS—WHYDIFFERENCEMATTERSFORB2BMARKETERS—EMOTIVEBRANDPOSITIONING—TURNTOTHELEFT,TURNTOTHERIGHT?—MAYBESHE’SBORNWITHIT:MAYBEIT’SSTRONGBRANDING—REDEFININGCUSTOMEREXPERIENCE—OUTOFSIGHT,OUTOFMIND—AIRBNB’SSTRATEGYFORGROWTHBEINGPRESENT—HOWSAMSUNGHASCONTINUEDTOGROWTHROUGHINNOVATIONTOREMAINASTRONGBRAND—IDENTIFYOPPORTUNITIESTOGROWCATEGORYFOCUS9598106113120127134141148155162169176183—THECATEGORYOVERVIEW—ALCOHOL—APPAREL—AUTOMOTIVE—BUSINESSTECHNOLOGYANDSERVICESPLATFORMS—CONSUMERTECHNOLOGYANDSERVICESPLATFORMS—FASTFOOD—FINANCIALSERVICES—FOODANDBEVERAGES—LUXURY—MEDIAANDENTERTAINMENT—PERSONALCARE—RETAIL—TELECOMPROVIDERS5CLIENTPERSPECTIVES191194197200203206—ABINBEV—HAIER—INFOSY...