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P2250o2rt4ugalTheannualreportonthemostvaluableandstrongestPortuguesebrandsJuly2024ContentsAboutBrandFinance3Foreword4DavidHaigh,Chairman&CEO,BrandFinanceForeword5PilarAlonsoUlloa,ManagingDirector,Iberia(Spain,Portugal)andSouthAmericaRankingAnalysis8BrandValueRanking(EURm)17Insights18ImpactofSustainabilityonConsumerDecisions19RobertHaigh,StrategyandSustainabilityDirector,BrandFinanceMethodology21OurServices27©2024Allrightsreserved.BrandFinancePlc.brandirectory.com/portugal2BrandFinancePortugal252024AboutBridgingthegapbetweenMarketingandFinanceBrandFinanceBrandFinancewassetupin1996withTheworld'stheaimof'bridgingthegapbetweenleadingbrandmarketingandfinance'.Formorethan25valuationyears,wehavehelpedcompaniesandconsultancyorganisationsofalltypestoconnecttheirbrandstothebottomline.Forbusinessenquiries,pleasecontact:RichardHaighQuantifyingthefinancialManagingDirectorvalueofbrandsrd.haigh@brandfinance.comFormediaenquiries,pleasecontact:Weputthousandsoftheworld’sbiggestPennyErrickerbrandstothetesteveryyear.RankingGlobalPressEnquiresbrandsacrossallsectorsandcountries,p.erricker@brandfinance.comwepublishover100reportsannually.Forallotherenquiries:enquiries@brandfinance.comUniquecombination+442073899400ofexpertisewww.brandfinance.comOurteamshaveexperienceacrossawiderangeofdisciplinesfrommarketingandmarketresearch,tobran...