中国汽车经销商行业CRM应用实践蓝皮书-25页

中国汽车经销商行业CRM应用实践蓝皮书www.neocrm.com目录contents01卷首语···················································································0202第一章：汽车经销商行业趋势··················································031.受价格战影响业绩承压，汽车经销商开始关注客户经营········································042.维保将成增长重点，经销商更加注重存量客户价值挖掘········································043.后市场服务发展迅速，经销商提升客户满意度构建竞争优势····································0403第二章：汽车经销商在客户经营中面临的挑战及应对之道··········05挑战1：访客数量减少，经销商盈利能力下降····················································06应对之道：打造私域体系，建立稳固的客户基本盘，实现可持续增长·······························06挑战2：客户价值难挖掘，制约汽车后市场增长·················································12应对之道：数据+工具赋能，提升客户管理精细度，拉动后市场增长··············...