Gaming:It’sPersonal!5thAnnualStudyTHE2024INSIDEGAMINGREPORTOVERVIEW&METHODOLOGYOVERVIEWFromcharactercustomizationtocosplayandcontentcreation,videogameshavetakenonanimportantroleinhelpingplayersdefineandexpresstheiridentity-nearlytwothirdsofgamersclaimit’seasiertobethemselveswithacontrollerintheirhands.We'llpreviewInsideGaming2024,whichstudiesthegrowingsignificanceofgamingasacanvasforself-expressionandauthenticityandexploreshowbrandscantapintothisconsumermotivationtohelpgamersbringthebestversionofthemselvesintotherealworld.METHODOLOGY➔Surveyof5,000entertainmentandgamingglobally➔AnalysisofFandom’sproprietary,first-partydatafrom2024TopReasonsWhyPeopleGameWhileallofUnwind&StressRelief54%thosearetrue….Creation,Imagination&Self-Expression46%Achievement&Rank40%SocialConnection&Community39%ToEscape37%Challenge33%ToKillTime31%+10%Exploration31%INCREASEIntellectualStimulation20%YOYCompetition18%Control&Ownership10%GamingforSelf-ExpressionisFuelingGrowthinGamingPlayerswholookmorelikelytowanttoatgamingasaspendmoretimegamingplacethatallowsthaninpreviousyearsthemtobetheirtrueselfareGamesthatIN-GAMEPERSONALIZATIONSofFandom’stop50enableself-Allowsplayerstobecomegamesalignwithatleastexpressioncreators,fosteringasenseof1ofthesecriteriaownershipandcommunityhigherengagementVASTOPEN-WORLDScomparedtoFandomOffersendlessexplo...
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