PreviewVersionTheCross-borderE-commerce(Haitao)OpportunityinChinaUnderstandingtheChineseconsumerandstrategiesforinternationalretailerstosucceedinChina’sboomingonlineshoppingmarket.ARESEARCHREPORTBYABOUTTHISRESEARCHREPORTChinaisnowtheworld’slargestonlineshoppingmarket.DrivenbyrisingInthisSFTFBSDISFQPSU,wereviewhowonlineshoppinginChinaislevelsofpersonalwealthandhighInternetconnectivity,Chineseevolving,andtheattitudesofbrandsandretailerssellingonlineintoconsumersareontracktospendoverUS$1trilliononlinein2018.China.Weanalysethealternativecross-bordersalesmodelsavailabletobrandsandretailers,andindicatehowtheuseofamarketplacemaynotAnotabletrendisthestrongpreferenceofmanyChineseonlineshoppersalwaysbethebestsolutionforinternationalcompaniesinengagingtobuyfromoverseasbrandsandretailersthroughcross-borderonlinewithChineseonlinebuyers.shopping-knownashaitaoorCBEC(cross-borderE-commerce).Simply,itinvolvesaChineseconsumerplacinganorderonlinewithanoverseas-Weundertookresearchwithasampleof1,000individualsinChinawhobasedonlineretailer,whoshipstheproductfromoutsidetheChinese.regularlyshoponlinecross-border(theConsumerSurvey),aswellasinterviewing100internationalbrandownersandretailerswithrevenueTypically,overseasbrandsandretailershavesoldcross-borderintoChinaover50millionUSDperyear,inAustralia,NewZealand,theUS,throughonlinema...
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