EMPOWERINGSTOREASSOCIATES:HOWCULTUREANDTECHNOLOGYCANUNLEASHWORKERS’FULLPOTENTIALSPONSOREDBYSPECIALREPORTINTRODUCTIONFrontlineworkersarebusierthanever,andretailersneedtobalancebothpersonalandtechnologicalbenefitsiftheywanttoattractandretaintoptalent.Themodernstoreemployeeneedstobeahighlyskilledspecialistaswellasahighlyefficientoperator.Asaresult,theyneedtop-tiertoolsandtrainingthatallowthemtoliveuptotheirfullpotential.Butthisisonlyhalfoftheequation:ifretailerswanttokeepthesehighperformerswithintheirorganizations,theyneedtoinvestinincentivesandprogressionopportunitiesthatallowthemtothriveintoday’scompetitivelaborenvironment.Whiletheseimperativesareespeciallycriticalforbrandslookingtorecruityoungeremployees,theyareincreasinglyrelevanttoemployeedemographics."WeknowthatGenZreallywantstohaveapurposefulconnectionwiththeirworkandwiththeircareer,”saidAlfredIshak,SeniorDirectorofResearchandIntegration/PeopleDevelopmentatHuman8inaninterviewwithRetailTouchPoints.“Well,wewantthattoo.Wealwayswanttohireandemploypeoplethatwantittobemorethanajob,andwhowanttofeellikethisfulfillssomeofthatneedforpurposeintheirlife.Afterall,they'respendingsomuchtimewiththeiremployer."Keepingassociatesfulfilledintheirjobs,andthereforeworkingtotheirfullestpotential,isanever-evolvingtask.Retailersneedtoplanouttheirstrategyinboththeshortandlongt...
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