GlobalEnergy&MaterialsPracticeBeyondthehype:NewopportunitiesforgenAIinenergyandmaterialsGenerativeAIcancreateadditionalvaluefromotherformsofAIandanalytics—andtheenergyandmaterialssectorisuniquelywell-positionedtobenefitfromtheseadvancements.ThisarticleisacollaborativeeffortbyFilipeBarbosa,SoenkeLehmitz,JukkaMaksimainen,LapoMori,BryanRichardson,ErikRoth,HumayunTai,SapnaThakker,IanWells,andRodneyZemmel,representingviewsfromMcKinsey’sGlobalEnergy&MaterialsPractice.February2024It’snearlyimpossibletoscrollthroughdailyfromgenAI.Withintheagricultural,chemical,headlineswithoutencounteringcommentaryenergy,andmaterialssectors,manycompaniesongenerativeAI(genAI)—thelatestfrontierofarenowmovingbeyondstraightforwardusecasesartificialintelligence.ItseemsasifeverySiliconandtakingincreasinglyinnovativeapproachesValleypersonality,venturecapitalist,orcasualtoadoptinggenAI,andestimatesshowthatantechnologististalkingaboutChatGPTorBard,additional$390billionto$550billionofvaluecanamongdozensofothersystems,andthepotentialbecreatedintheyearstocome.thesetoolshavetounlockpossibilitiesfarbeyondimagination.HarnessingthepowerofgenAIHowcloselyshouldleaderspayattentiontotheGenAI’spotentialtoaccelerategrowthandreducehype?Thisisn’tthefirsttimethattechnologycostscannotbeignored(exhibit).Thisisparticularlypunditshavelinedupbehindthelatest...
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