StateoftheMarketer:CreatingCompellingCustomerExperiencesinChallengingTimesCustomerExperience(CX)TrendsReportTableofContentsPage0203ExecutiveSummary04AbouttheSurvey05MarketersStrive09ContentCreatorsforExcellenceasPrioritizeCapabilitiestheGroundShiftsThatMovetheNeedleBeneathThemforCXStateoftheMarketer:CreatingCompelling14ADeeperDiveInto19MarketersExperience25BuildTrustWith31SummaryandCustomerExperiencesinChallengingTimesaTransformativeWinsandSetbacksConsumerstoEarnTakeawaysTechnologyinCreatingEngagingtheDataThatFuelsCustomerJourneysEffectiveDigitalCXExecutiveSummaryPage03Intoday’scrowdeddigitalmarketcompelling,productivedigitalchannels.Itshouldlandscape,marketersstruggledigitalexperiencesacrossallalsodrivetowardthedesiredtobreakthroughwithdigitalareasofthebuyingandcustomeroutcomeforthecustomerandcustomerexperiences(CX)thatservicecycle.thebrand.areproductiveandfrictionlessfortheuser.MarketersshouldbeabletoFinally,digitalexperiencesdelivertheseexperiencesmustbehuman-centric.Therapidpivottodigitalthatintuitively.SpeedtomarketToreflectpreferencesandmanyorganizationsexecutedwithcompellingwebsites,humanfactorssuchascultureduringthepandemicisprojectedcommercesites,mobile–aswellasprotecttrusttocauseadurableshiftintheapplications,digitalsignage,inthebrand–thedigitalwayconsumersandbusinessesportals,orintranetsforexper...
发表评论取消回复