如何在人工智能营销时代取得成功（英）-9页

AsAIexpandsintomarketing,brandsstillneedhumaninterventionandmaximumcreativityLessdo,morethink:HowtosucceedintheAI-poweredmarketingeraSponsorcontentCustomwhitepaperLessdo,morethink:HowtosucceedintheAI-poweredmarketingeraInsightsfromPriceline,Redfin,Vimeo,GitLab,Strava,Care.comandIterableonAIinmarketingItwasn’tlongagothattheconversationAtransformativetechrevolutionCOVER:GETTYIMAGESaroundartificialintelligencefocusedonallthethingsthatAIcoulddotoreplacemarketers.Percentofmarketerswho…ArealreadyusingAIintheirjobs.Now,thatargumentisbeingflippedonitshead.Today’smarketersincreasingly91%recognizeAI’sabilitytodothingsforthem,notasareplacementofthem,andaremuchlessSeeAIascreatingjobopportunities.likelytoviewAIasathreattotheircareers.ThemajorityofmarketersnowbelieveAIwill69%increasefuturejobopportunitiesandallowthemtoperformtheircurrentrolesbetter.SeeAIasatransformativetechrevolution,notjustatool.ThisfundamentalshiftinattitudestowardAIisreflectedinacomprehensivenewsur-67%veyfromWakefieldResearch,sponsoredbyIterable,arapidlygrowingAI-poweredBelieveAIshouldincreasebusinessmetricsandcustomercommunicationsplatformusedbyreflectbetterontheirjobperformance.topbrandsaroundtheworld.Whilecautionremains,AIisnowwidelyacknowledgedas49%anessentialdriverofmarketingefficiencyandbrandperformance,accordingtotheAredrawntoAIbecauseitwill...