拉丁音乐及其对美国文化和商业的影响（英）-20页

LatinMusicandItsImpactonCultureandCommerceintheU.S.MarketplaceBillboardLatinMusicWeek2023Trend1StateofLatinMusicStreamingUSLatinOn-DemandAudioStreaming47.4B57.9BFirst34weeksof2022First34weeksof2023+22.2%+13.3%LatinChangePercentageIndustryChangePercentageLUMINATEMUSICCONNECT3©LUMINATE2023US2023On-DemandAudioStreamsbyMajorGenre250BLatinisthe200B5th150Blargestmajorgenreinthe100BUSwith7%On-DemandAudio(ODA)Streaming50Bmarketsharein20230R&B/Hip-HopPopRockCountryLatinDance/WorldMusicElectronicMusicConnectYTDWeekEnding8/24/234©LUMINATE2023Trend2ChangesinUSLanguageConsumptionTopLanguagesforU.S.MusicListening(ConsumerResearch)English93%Spanish26%40%French8%Japanese8%ofU.S.listenerslistentomusic7%inanon-EnglishlanguageKoreanLuminateInsightsUSMusic360Wave2(5/2023)6©LUMINATE2023USListenersEngagingwithSpanishContent(Consumption)EnglishLanguageShareSpanishLanguageShareYTDStreamingshareofEnglishlanguageofStreaminginUSofStreaminginUScontentinTop10kUSOn-Demand2021Audiotracksaredown4.1%since94.8%7.9%20222021asSpanishgrows3.5%93.4%5.76%202390.7%4.37%Top10KStreamVolTop10KStreamVol©LUMINATE20237Trend3Communication&DiscoveryCommunicationPreferencesWhatsappkeyforbothHispanicandNon-HispanicLatinmusicfansHispanicListenersNon-HispanicListeners73%31%useWhatsapp,whichisuseWhatsapp,whichis265%morethanthe55%morethantheGeneralPopulation...