THERISEOFRETAILMEDIA:WHATTOEXPECTIN2024Sector-specificinsightsfrommarketersononeofdigitaladvertising’sfastest-growingchannelsTheViewfromDVTHERISEOFRETAILMEDIARetailmediaisoneofthefastestgrowingchannelsinadvertising.Withe-commerceontheriseandthechannel’sprivacy-friendlyreachpotential,brandsareinvestingheavilyinthisspace.Byworkingcloselywithadedicatedgroupofearlyretailmediaadopterswehaveseenthechallengesandopportunitiesfirsthandbyhelpingmaximizeperformancefortheseintrepidbrandsandnetworks.Digitalmediaprotectionisofvitalimportanceasbrands,agenciesandretailmedianetworksestablishafoundationoftrustthathelpsbuyersandsellerstransact.Thefollowinginsightsprovideclarityonthedevelopingtrendstohelpkeyplayersunderstandwhatthefutureholds.1MethodologyTobuildthisreport,DVpartneredwithSapioResearchtosurveyabroadrangeofadvertisersandmarketersonretailmedianetworks(RMNs)acrossfourkeymarkets.RespondentswereaskedanumberofquestionsabouttheirengagementwithRMNstohelpusunderstandshiftingtrendsandsentimenttowardthisadvertisingchannel.DEMOGRAPHICSTOTALRESPONDENTS:401CountryUK:100US:101FRANCE:100GERMANY:100THERISEOFRETAILMEDIAofResidenceAudienceBrand:55%Agency:37%Consultant:8%RoleType11%ofrespondentsheldC-suitelevelpositions217%ofrespondentsheldOwnerpositions21%ofrespondentsheldDirectorlevelpositions50%ofrespondentsheldManagerpositionsE...
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