POST-COOKIEQUESTIONS:HOWADVERTISINGSTRATEGIESANDSENTIMENTSAREEVOLVINGSurveyresultsshowhowadvertisersandpublishersarepreparingforafuturewithoutthird-partycookiesPOST-COOKIESURVEYREPORTTABLEOFCONTENTSForeword........................................................................................................................................................3.Methodology...................................................................................................................................................4.DeprecationSolutionsAreProgressing.......................................................................................................5.BuyersandSellersFindAgreementandMisalignment...............................................................................8.BothSidesVieforFirst-PartyDataSupremacy.........................................................................................10.EveryoneTurnsTowardsAttention.............................................................................................................12.KeyTakeaways...........................................................................................................................................14.2POST-COOKIESURVEYREPORTForewordAsthird-partycookiedeprecationloomsonthehorizon,buyersandsellersalikehavehadanotheryeart...
发表评论取消回复