毕马威-第 24 届年度全球汽车高管调查：了解电动汽车转型（英）-35页

24thAnnualGlobalAutomotiveExecutiveSurveyGettingrealabouttheEVtransitionIt’sstillanexciting—andrewarding—journey,butitmaytakelongerandtheridewon’tbesmooth.KPMG.MaketheDifference.kpmg.com/automotiveForewordOur24thAnnualKPMGGlobalAutomotiveExecutiveupaswinners,notlosers,executivesshouldrethinkSurveycomesatapivotalmomentforautomakers.theirstrategiesandaskthemselvessomeimportantThebusinessopportunitieshaveneverseemedquestions:greater,drivenbyadvancesinelectricpowertrains,self-drivingtechnology,andthepromiseofamore•IsthecurrentslowdowninthegrowthrateofEVmagicalcustomerexperienceinthevehicle.Inthesalesmerelyapauseorasignofamoreprolongedfactory,theshowroom,andone-commercesites,reassessmentbyconsumers?WilltheirenthusiasmAIandothertechnologiesarechanginghowcarsareberekindledbythenewmodelsabouttohitthemade,sold,andserviced.market?Threeyearsago,whenwepublished“Placeyour•Howlongwillittaketoturnaprofitonbattery-billion-dollarbetswisely:Powertrainstrategiesforelectricvehicles(BEVs)andwillmanufacturershavethepost-ICEautomotiveindustry,”welaidouttheenoughcashtoseethemthrough?challengesandopportunitiesinthedevelopmentofthemarketforelectricvehicles.Then,evenpredictions•WillgovernmentscontinuetobeabletoaffordtoofanalystsdivergedonhowrapidlyEVswouldsubsidizethepurchaseofBEVs?penetrateglobalmarkets.1Lastyeartherewasstill...