Retail(Ad)Therapy:TheRolesofCTV&AdvancedVideoCreativesInsightsintoRetailers’Media&CreativeStrategiesRetailVideoMix&CreativeStrategiesEvolvingtoBetterReachAudiencesWhileconsumerbehaviorhasbeenevolvingforawhile,thelastTheuseofadvancedcreativetechnologiesisgrowingamongretailersasathreeyearshaveseenitturnedonitshead.Theglobalpandemicwaytodeployimmersive,personalizedmessagingatscale.Theseincludechangedthewaypeoplebuyeverything–fromclothinganddynamicformatsforpersonalization(day,time,location,weather,etc.),andgroceries,toelectronicsandevencars.Combinethatwiththeinteractive/shoppableformatsthatleveragethingslikeQRcodesandfragmentedmedialandscape,whereaudiencesaredispersedbrandedcanvasestoencourageviewerstolearnmoreorconvert–whetheracrossplatformsanddevices,andretailershavehadtorethinkit’sdrivingdirectlytoretail,pickup,onlineretail,ore-commerce.advertisingstrategiestostaycompetitiveinasaturatedmarketwhereconsumerscanquicklyandeasilychangetheirshoppingInthefollowingreport,Innovidanalyzed23billionvideoadvertisinghabits,loyalties,andminds.impressionsfromretailadvertisersservedonourplatformbetweenJan.1-Dec.31,2022.WelookedacrossCTV,mobile,anddesktopdevicesWhileretailershavebeenandwillcontinuetobeamainstayontocompileasnapshotofglobalvideoadvertisinginsightsandaviewintolinearduetoitssheerreach,thesebrandshaveincreasing...
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