FindingtheFutureseriesFASHIONGLOBALREPORTOurfocusWhilewerecognisethatmostsearchesarerelatedtofastorhigh-streetfashion,ourfocusinthisreportremainsondisruptivetrendsguidedbytheuniquevoicesofanemerging,nicheconsumerbase.Theseconsumershavethepowertoshapeandtransformtheever-evolvingfashionlandscape.Averageglobal220mmonthlysearchesOutfitoftheDaySHEINMujiFashionPrimarkUniqloStreetwearZaraH&M2What'snextonconsumers'fashionrunway?1.2.3.4.IntroductionConsumerFashionConcludingandframeworkneedstrendsthoughtsClicktonavigate3IntroWelcometoKantar’sFindingInthisissue,weimmerseourselvesintotheFutureseries,yourguidetheworldoffashionwhilstalsorootingtothelatestglobaltrends.ourselvesfirmlyintotheevolvingcontextofconsumerneedsunearthedfromourPoweredbyKantar'sproprietaryDxAnalyticspreviousthreereports.toolkit,weapplyAIandanalyticsonbigdata(searchandsocial)toidentifyemergingtrendsJoinusaswetakeyouonthejourneyatspeedandscale.todiscoverhowconsumerneedstransferacrosscategoriesandmanifestintotrends!BylayeringhumaninsightandKantar'strendsframework,weidentifygrowthopportunitiesforbrandsacrossmarkets,languages,andcategoriesinrealtime.Introductionandframework4Howwe2018-202320232.5billion4,882diditTimeperiodPredicteddataDatapointsNumberofsearchWelookedatover2.5bGooglesearchestrendsevaluatedlinkedto113+topicsspanning4,888trendsgloballyoveras...
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