Report2024SpeakerBureauBenchmarksReportJAMESCONSOLE,Director,StrategicOperations,SpeakerBureau,IQVIASTACIHUTCHINSON,Sr.StrategicOperationsDirector,SpeakerBureau,IQVIACLARAGOMES,Assoc.Director,OperationalEffectiveness,SpeakerBureau,IQVIAJANEAVALOS,Assoc.AccountManagementDirector,SpeakerBureau,IQVIATableofcontentsIntroduction1Evaluationmethodology2Conclusion11Appendix12References16Abouttheauthors16IntroductionSpeakerbureauprograms,oneofthemosteffectivechannelsforlifesciencescompaniestoeducatehealthcareproviders(HCPs)onaproductordiseasestate,demonstratetherapeuticbenefits,andincreasepositivepatientoutcomes,aresettlingintonewpatternsinapost-pandemicworld.ForthedecadebeforeCOVID-19,eventhoughthetechnologywasavailable,manycompaniesdidnotinvestheavilyoratallinvirtualmeetings.Thisdecisionwasbasedonlowervirtualengagementlevelsthanwithface-to-faceprogramsandoncompliancerestrictionsatthetime.Speakerbureauactivitycontinuestoreboundtopre-itstherapeuticareasareopentodifferentmodesofCOVID-19levelswith2023eventvolumeuproughlyinformationconsumptionandmayappreciatethat18%overallfrom2022,andsimilarforecastedgrowthawebinarrequiresalowertimecommitmentthanaagainthisyear.Morecompaniesareincorporatingdinner.Virtualprogramsarelowercostanditiseasytovirtualmeetingsintotheirstrategyandseekingtherightharvestdata1fromthem.balancebetweenfa...
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