Overcoming7TopChallengesofCommercialLeadersPracticalStrategiesforAddressingPersistentIssuesAsthelifesciencesindustrybecomesAsurveyof130biopharmaexecutivesincreasinglycompetitive,digital,andconductedbyIndustryDivesetouttopinpointcomplex,commercialleadersareturningwhat’scausingthisdisconnect.Sevenkeytocomprehensive,centralizedomnichannelfactorsemerged,includingorganizationalapproachesgroundedindata,advancedsilos,dataexchangeproblems,andalackofanalytics,anddeepdomainexpertise.techintegration.Inthisplaybook,withthehelpofbiopharmaexperts,we’reexploringArecentreportassessingindustryadvertisingpracticalsolutionspharmaleaderscanusetobudgetsfoundthatpharmaadspendnavigateandovercomethem.continuestogrow,markingayear-over-yearincreaseof12percent—withmostofthoseThepagesthatfollowsummarizethenewdollarsspentondigitalactivities.1While,surveyfindingsandofferactionableintheory,theseinvestmentscansupportrecommendationsonovercomingeachkeyimprovedpersonalizationandcommercialchallengegroundedinexpertperspectives.effectiveness,manymarketershaveyettoobserveasignificantmeasurableimpact.1.https://www.standardmediaindex.com/insights/u-s-smi-core-release-note-september-2022/iqvia.comBChallenge1:Interdepartmentalsilos85%“It’sunsurprisingthatthetopchallengeleaders“A‘360viewpoint’canprovideadeep,near“Insteadofasingleweeklymeetingw...
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