ResilienceAmidDisruption:HowSomeAsia-PacificIncumbentsAreOutmaneuveringInsurgentsAnalysisof23consumerproductgoodscategoriesacross11Asia-Pacificmarketsrevealsanuancedreality.ByJichulKang,GeraldTan,WeiweiXing,andDavidZehnerAuthorsandacknowledgmentsJichulKangisapartnerwholeadsBain&Company’sConsumerProductspracticeinSouthKoreaandisbasedinSeoul.Youcancontacthimbyemailatjichul.kang@bain.com.GeraldTanisapartnerwithBain&Company’sConsumerProductspracticebasedinSingapore.Youcancontacthimbyemailatgerald.tan@bain.com.WeiweiXingisapartnerwithBain&Company’sConsumerProductspracticebasedinHongKong.Youcancontactherbyemailatweiwei.xing@bain.com.DavidZehnerisaseniorpartnerwholeadsBain&Company’sConsumerProductspracticeintheAsia-PacificregionandisbasedinSydney.Youcancontacthimbyemailatdavid.zehner@bain.com.Theauthorsextendgratitudetoallwhocontributed,includingBrunoLannes,CharlotteApps,RaviSwarup,NinaKaspar,PraptiSahni,ZaraLightowler,MiyaWang,YifeiGao,andRanqiLiufromBain.Copyright©2024Bain&Company,Inc.Allrightsreserved.ResilienceAmidDisruption:HowSomeAsia-PacificIncumbentsAreOutmaneuveringInsurgentsAtaGlanceOuranalysisof23consumerproductgoodscategoriesin11Asia-Pacificmarketsfrom2018to2022showsthatwhileinsurgentshavemadesignificantinroads,manyincumbentshavemain-tainedorevenincreasedtheirmarketshare.Nosinglecategoryormarketfact...
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