多样性和包容性：将包容性置于数字营销未来的中心（英）-26页

CONSUMERSTUDYDiversityandInclusionCenteringinclusivityinthefutureofdigitalmarketingUNITEDSTATESEDITIONJUNE20231DiversityandInclusionStudyobjectivesanddesignFieldDateIntegralAdScience(IAS)rananonlinesurveyamongU.S.consumerstoMarch2023betterunderstandconsumerattitudestowarddiversityandinclusion(D&I)effortsindigitaladvertising.Participationn=1,003U.S.Inthisstudy,weexplorewhydiversitymattersinadvertisingandmeasureonlineusershowinclusivemessagingaffectsconsumersentiment,receptivity,andpurchasebehavior.Thisreportalsogaugestheimpactthatcontextualadjacencyhasonconsumersentimentandbehaviorinrelationtobrands’D&Iefforts.274%ofconsumersconsiderdiversityandinclusiontobeimportantQ.Howimportantisthetopicofdiversityandinclusiontoyou?3AmajorityofconsumersagreethatdiversityisimportanttothefutureoftheU.S.Ibelievethatdiversityisthefutureinmycountry66%ofconsumersagreethatdiversityisthefutureintheircountryQ.Thinkingaboutthetopicdiversityandinclusiongenerally,pleaseindicatewhetheryouagreeordisagreewiththefollowingstatements:4“Ibelievethatdiversityisthefutureinmycountry"MorethanhalfofconsumersactivelyconsumecontentrelatedtoD&IIeducatemyselfandliketoreaduponarticlesandconsumecontentontopicsrelatedtodiversityandinclusionissues56%ofconsumersliketoconsumecontentrelatedtodiversityandinclusionQ.Thinkingaboutthetopicdiversityandinclusion...