Kantar-肯尼亚当前的市场现实和2024年的消费者前景（英）-2024-24页

Currentmarketrealitiesandconsumeroutlookfor2024inKenyaConsumersresponsetothechangingFMCGlandscape?WorldpanelDivision,KantarAgenda01CurrentcontextimpactonShoppingbehavior?02IsImpactseenacrosssectors?03Whoismostimpacted?04Whichchannelisofgrowingimportancefortheirshopping?05Conclusionandactionsfor20242OurApproach4.6B4.000RealshopperBrandsDecisions7m50HouseholdsCategories3CategorieswetrackFOODBEVERAGEANDDAIRYPERSONALCAREHOMECAREBreakfastCerealsCSDsandEnergydrinksDeodorantAirFreshenerButterandMargarineCoffeeFeminineCareAntisepticLiquidSavouryJuiceHairConditionersBleachEdibleOilCocoabeveragesHairStylingDishwashPastaBottledWaterHairTreatmentFabricSoftenerNoodles,saltysnacksFreshMilkHand&BodyLotionInsecticidesFlour(Wheat,Porridge,Maize,Corn)YogurtPetroleumJellyLaundryBarSoapSweetspread(Jam,Peanutbutter,MalaShampooLaundryDetergentMayonnaise)Long-lifeUHTMilkToiletSoapScouringPowderTeaToothpasteToiletCleanerPastries(Bread,Buns,Scones,AlcoholGlycerineRolls,Doughnuts)Sweetbakers(Biscuits,Cakes)SugarConfections(Sweets,Gums)41CurrentcontextimpactonShoppingbehavior?KenyarecentinflationrateAmixofdifferentfactorsInflationRateinKenya2023•TheannualinflationrateinKenyaedgeddownto6.6%inDecember20239.09.29.2from6.8%inthepreviousmonth,7.98.07.9remainingwithinthecentralbank’s7.3preferredrangeof2.5to7.5%.6.76.86.96.86.6•Itwasalsoth...