麦肯锡：2023年人工智能时代的旅游业发展前景分析报告【英文版】-32页

ThePromiseofTravelintheAgeofAI+September2023ThePromiseofTravelintheAgeofAISKIFT+MCKINSEY&COMPANY2Tableofcontents47Executivesummary11Introduction17Chapter1.Knowyourcustomerslikeyouknowyourfriends23Chapter2.Designyourproductstosurpriseanddelight28Chapter3.Empoweryourworkforcetofollowthroughonpromisesmade29ConclusionChecklistAboutSkiftAboutMcKinsey&CompanySkiftisthelargestindustryintelligenceplatformprovidingmedia,McKinseyisaglobalmanagementconsultingfirmcommittedinsights,andmarketingtokeysectorsoftravel.SkiftdecipherstohelpingorganizationsacceleratesustainableandinclusiveanddefinestrendsforglobalCEOsandCMOsacrossthetravelgrowth.Weworkwithclientsacrosstheprivate,public,andindustrythroughacombinationofnews,research,conferences,socialsectorstosolvecomplexproblemsandcreatepositiveandmarketingservices.changeforalltheirstakeholders.Wecombineboldstrategiesandtransformativetechnologiestohelporganizationsinnovatemoresustainably,achievelastinggainsinperformance,andbuildworkforcesthatwillthriveforthisgenerationandthenext.Theworkisindependent,reflectstheviewsoftheauthors,andhasnotbeencommissionedbyanybusiness,government,orotherinstitution.CoverIllustration:TaylorSlatteryThePromiseofTravelintheAgeofAISKIFT+MCKINSEY&COMPANY3AcknowledgementsThereportdrawsonjointresearchcarriedoutbetweenMcKinsey&CompanyandSkiftResearch,includi...