麦肯锡-今的环境会影响美国消费者的汽车购买决定吗？（英）-7页

Automotive&AssemblyPracticeWilltoday’senvironmentaffectvehiclepurchasedecisionsforUSconsumers?TheeconomicenvironmenthasUSconsumersrethinkingtheirnextcarpurchase.Atthesametime,interestinenvironmentallyfriendlyvehiclescontinuestogrow.byNataschaBuresch,RussellHensley,NicholasLaverty,andFelixRupallaDecember2023Ifyoufeelasthoughyou’reseeingmoreelectricTobetterunderstandtheimpactoncarbuyers,wecarsontheroad,it’sbecauseyouare.Electric-surveyedmorethan1,000consumers,representingvehicle(EV)registrationsintheUnitedStateshaveaverageUScarbuyers(seesidebar,“Abouttheincreased45percentannuallysince2017,withUSsurvey”).Thesurveyrevealedthatwhilethecurrentcoastalstatesleadinginconsumerdemand.1ThiseconomicenvironmentmayhavepeoplerethinkinggrowthcanbepartiallyattributedtoimprovingEVandothercarpurchasesintheshortterm,charginginfrastructure,moreandbettermodelsEVinterestcontinuestogrow.Thefutureisstillfromwhichtochoose,andEVcostimprovementselectric—itmayjusttakelongertogetthere.overtime.Forinstance,researchfromMcKinseyBatteryInsightsshowsthatbatterycellcoststodayPeopleexpecttodelaynewpurchasesarejustone-thirdofwhattheywereadecadeago.forbothEVsandothercarsbecauseRegulatorychangesaimedathelpingthecountryofreducedpurchasingpowerachieveitsemission-reductiontargets,suchastheCaliforniaAirResourcesBoard’sairpollutionThecurrenthigh-i...