PitchBookData,Inc.EMERGINGTECHRESEARCHJohnGabbertFounder,CEOTakeawaysFromNRF2024NizarTarhuniVicePresident,InstitutionalAreviewofkeytrends,opportunities,andoutlooksResearchandEditorialPitchBookisaMorningstarcompanyprovidingthemostcomprehensive,mostPaulCondraHeadofEmergingaccurate,andhard-to-finddataforprofessionalsdoingbusinessintheprivatemarkets.TechnologyResearchKeytakeawaysfromNRF2024InstitutionalResearchGroup•AIubiquity:DiscussionofAIwasunavoidableatNRF2024asretailerstestedAnalysisvarioususecasesandplannedformultiyearexperimentation.Vendorsweresimilarlyquicktotoutinnovativeusecases.SignificantfuturevaluewillEricBellomolikelyconcentrateinback-endusecases,andretailerscannotaffordtoslowAnalyst,EmergingTechnologypedalinnovation.eric.bellomo@pitchbook.com•Channelstrategiescomeintofocus:Retailersrecognizetheneedtomeetpbinstitutionalresearch@pitchbook.comcustomersacrosspreferredchannelsandareinvestinginchanneloptimization.RepresentativesfrombrandslikeLevi’s,Glossier,ALDO,andChewydiscussedtheirPublishingstrategiesandrequisitetechnologyinvestments.DesignedbyJuliaMidkiff•Vendorsdisplayinterestinthemiddlemarket:Vendorsaretargetingmiddle-marketretailersfollowingShopify’smoveupstreamandgrowthheadwindswithPublishedonJanuary23,2024SMBs.Somedigital-nativebrandsarealsoprioritizingagilityafteraccumulatingbloatwithinthe...
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