麦肯锡-2023年假日购物：“开始得早，结束得晚”（英）-6页

RetailPracticeHolidayshoppingin2023:‘Itstartedearlyandwillendlate’Insearchofthebestdeals,USconsumersarespreadingouttheirspendingacrossseveralmonthsthisholidayseason.Here’swhatthatmeansforretailers.November2023AcrosstheUnitedStates,consumersareConsumersaretradingdownbecausethey’recontinuingtospend,butthey’renotopeningtheirworriedaboutwhatmightcomenext.walletstoowide.Retailersthatofferpersonalizedpromotions,same-daydelivery,and“buynow,payAseconddifferenceisthatconsumers—ratherlater”plansaremorelikelytocapturecautiousthanrushingtotheshelves,totheirphones,ortoconsumers’holidayspending.LearnmoreaboutwebsitestobuysomethingbeforeeverythingrunsUSconsumers’holidayshoppingbehaviorsandout—areinsteadlengtheningtheholidayseason.expectationsonthisepisodeoftheMcKinseyonTheirnumber-oneconcernis,“WhencanIgettheConsumerandRetailpodcast,hostedbyMonicaitemsthatIwantatthebestpricepossible?”SomeToriello.Thefollowingisaneditedtranscriptofconsumersaresaying,“Iwillshopearlier,becausetheconversation.IthinkI’llgetthingsatbetterpricesearlier,”whileothersaresaying,“Iwillshoplater,becauseIthinkMonicaToriello:It’sNovember.Bynow,abouthalfthat’swhenthebestdealswillbe.”ThatisahugeofUSconsumershavealreadystartedtheirholidaydifferencethisyear:theholidayshoppingseasonshopping.That’sourtopicfortoday:holidaystartedearlyandwill...