RetailPracticeReimagine,reuse,recycle:HowtoreachsustainablepackagingtargetsinretailRetailersfacecostlypackagingsupplyconstraints,makingithardertocontendwithconsumerandregulatorypressuretobemoresustainable.Fouractionscanhelp.bySteveHoffman,AlexandreKleis,andDanielRexhausenDecember2023ThenextdecadewillbepivotalforachievingDrawingonourworkwithleadingglobalretailers,net-zeroemissionsby2050.Andwithconsumerswehaveidentifiedfourbold,strategicactionsthatandregulatorslikelytoshifttomoresustainableextendacrosstheentirevaluechainandcallforofferingsandimposestricterenvironmentalretailCEOs,chiefsustainabilityofficers,andchiefmandates,respectively,companiesarefeelingtheprocurementofficerstoreimaginetheirapproachtopressuretoreachtheirambitioussustainabilitysustainablepackaging.It’simportanttonotethatnotargetsinthenextseveralyears.Retailersaresinglepackagingtype—plastic,glass,metal,noexception.cardboard,orpaper—haseveryattributeofsustainablepackaging.AllthesematerialshaveOneimperativeforretailersistomakemoreoftheirbenefitsandcosts,whichvarybasedontheirpackagingsustainable.By2030,retailerswiththeapplication,regionalstandards,andotherfactors.boldestambitionsplantoincreasetheirshareofrecycledcontentinpackagingto50percent,Overcomingthesustainable-reducetheirvirgin-plasticfootprintby50percent,packagingpremiumandmoveto100percen...
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