AliJavaheriEMERGINGSPACEBRIEFAnalyst,EmergingTechnologyali.javaheri@pitchbook.comTrust&SafetyTechOriginallypublishedMarch28,2024pbinstitutionalresearch@pitchbook.comTrendingcompaniesOverviewTrust&safetytechVCTrust&safetytechreferstothesuiteoftechnologiesandmethodsdesigneddealactivitytoprotectusersondigitalplatformsfromvariousonlineharms,includingmisinformation,fraud,andexploitation.Respondingtothedynamicnature48ofdigitalthreats,thisfieldinvolvesimplementingsystemsforcontent39moderation,ageverification,andregulatorycompliancetoenhanceonlinesafetyandtrustworthiness.353331Background5Thedigitallandscapeisincreasinglychallengedbythespreadofmisinformation$48.5anddisinformation,whichwasrecentlyidentifiedbyaWorldEconomicForum$66.2surveyasthetopglobalriskoverthenexttwoyears,potentiallyfuelingsocietal$192.7polarizationandconflictrisks.1Misinformationisfalseorinaccurateinformation$312.0thatisspreadwithouttheintenttomislead,whereasdisinformationisfalse$324.3informationthatisdeliberatelydisseminatedwiththeintentiontodeceiveormislead.TheriseofgenerativeAIcontributestothesechallengesbyenabling$26.5therapiddisseminationof“fakenews”andAI-generatedcontentlikedeepfakes,2therebycomplicatingcontentmoderation.Amidtechfirmlayoffs,trust&safetytechstartupsareemergingtooffersolutionsforfirmslackingin-houseteamstotacklethesegrowingon...
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