FinancialServicesPracticeTruStage’sBobTrunzoonbringingboldchangetoinsuranceTherecentlyretiredCEOofTruStagereflectsonthedecadehespentattheinsurer’shelm,includinganearlymovetoprioritizedigital.December2023Buyinginsurancehasmorphedfromalabor-complementarytalent.CEOshavetoberealistic.I’mintensiveprocess,miredinreamsofpaperwork,reallygoodatsomethings;someotherthingsIamintoarelativelyseamlesstransactionthatcannotgoodat.AndsomeotherthingsImaybegoodateasilybedoneonline.BobTrunzo—whorecentlythat,frankly,Idon’twanttodo.It’sprobablynottheretiredaschiefexecutiveofTruStage,previouslybestuseoftheCEO’stime.CUNAMutualGroup—ledthecompanythroughamajortransformation,remakingitintoamodern,Numbertwo,asCEO,IalwaysfeltlikeIwasonthetech-savvyenterprisethatwasrecognizedasanshotclock—Imean,asenseofurgency,asenseofearlydisruptorinbringinglifeinsuranceintogettingthingsdone.Anditdoesn’thavetobeathedigitalage.frenetic,rapid,shoot-from-the-hippace,butit’sgottobeaveryaggressivetimeframethatallowsyoutoInthisinterviewwithMcKinseyseniorpartnermakethedecisionsinamannerthatcreatesAriLibarikian,whichhasbeeneditedforclarityandexcitementabouttransformation,createsexcitementlength,TrunzodiscusseshispathtoCEO,hisaboutchange,butalsoallowsyoutocheckthebiggesttipsforearly-careerchiefexecutives,theboxesalongthewaytomakesureyou’redoingthemimpo...
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