McKinseyExplainersWhatisfastfashion?Fastfashionretailershavespeduptheirproductionprocesses,gettingnewstylestocustomersatarecordpace—andcreatingsignificantenvironmentalandsocialchallenges.December2023Fashionisfun.Ifyou’veeverseenamakeoverReportsalsoindicatethatsomeclothingfactorymontageinan’80smovie,you’rewellfamiliar.workersareunderpaidandexposedtounsafeTryingon,buying,andkeepingclothestoreflectworkplaceconditions.ourvariousmoodsfulfillscomplexhumanneedsforcomfortandindividualexpression—aswellThetruecostsoffastfashionarecomingintofocus,asforconsumption.especiallyformillennialsandGenZ.YoungpeoplearebecomingmoremindfulofsustainabilitywithFashionisalsoseriousbusiness.In2023,theglobalrespecttohowtheyconsume.They’realsokeenlyindustrywasestimatedtobeworth$1.7trillion.Andawarethatthefashionindustryisamajorcontributormorethan300millionpeopleallovertheworldtoglobalwarming.Andthey’rewalkingthetalktoo:workonclothes,somewherealongthevaluechain.halfofGenZshoppersinChina,accordingtoaFrom2000to2014,clothingproductiondoubledrecentsurveyaboutsustainableconsumption,saidandthenumberofgarmentspurchasedpercapitatheyaimedtobuylessfastfashion.increasedbyabout60percent.Thisisdue,inpart,totheriseoffastfashion.Howcanthefastfashionindustrygiveitselfasustainabilitymakeover?Readontofindout.Fastfashionretailersmove,well,fasterthant...
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