2024年旅游胜地营销报告（英）-48页

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2024-07-01
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StateofDestinationMarketing2024Aglobaloverviewofthestateofdigitalmarketingfordestinationsin2024.ResearchbySOJERNXDIGITALTOURISMTHINKTANKINTRODUCTION2TableofContentsSnapshotView.........3CHAPTER1Strategy&Performance....8CHAPTER2MediaLandscape........19CHAPTER3Data&Insights.........30CHAPTER4EmergingTrends........39SOJERNXDIGITALTOURISMTHINKTANKSNAPSHOTVIEW3AbouttheStudyTheStateofDestinationMarketing2024Thereportdelvesintodestinationmarketing2MediaLandscapestudyhasgatheredcriticalinsightsintothefromfourdifferentperspectives:Whatarethepreferredformatsstrategicdecision-makingofdestinationofmarketingcontent?Whatdoesmarketingteams.Thestudyoutlinesthe1Strategy&Performancemarketinginvestmentlookimplicationsofglobaldisruptions,suchWhatareDestinationMarketingliketoday?asthecostoflivingcrisis,politicalinstability,Organizations(DMOs)usingtoandtechnologicaladvancements.informdigitalmarketingdecisions4EmergingTrendsandtactics?HowistheincreasingfocusItalsohighlightsnewprioritiesanduncoversonsustainabilityimpactingshiftingmarkettrendsthatappeartobe3Data&Insightsdecisions?Whatistheroleofreshapingthetourismlandscape,demand,Howaremarketersadaptinghorizontechnologiesinfacilitatingandopportunitytoday.strategiesinachangingclimateofinnovationindestinationstrategies?consumerdata?KeyfindingswereobtainedfromApriltoSeptember2023,throug...

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