2024年全球消费者展望报告-英-34页

NIQ2024©2024NielsenConsumerLLC.AllRightsReserved.ConsumerOutlookNavigatingthe2024pressurepointstogrowthNIQThoughtLeadershipJanuary2024©2024NielsenConsumerLLC.AllRightsReserved.Headinginto2024,Thestateofconsumersispressured•ConsumershavebeentestedUneasyinmorewaysthanoneovertheResilientpastyearandbeyond.•Resilienceisemergingthroughchangeasconsumersshiftsurvivaltacticsintolong-termbehavioralshifts.•Thisyear,expect:continuedpolarizationbetweenthefinanciallyinsulatedandinsecureandarenewedfocusonplanningforproactivehealth&retirement.Futurefocused©2024NielsenConsumerLLC.AllRightsReserved.2RisingcostsoflivingremaintopofmindforconsumersConcernsaboutgeo-politicalcrisisclimbtotheforefrontthisyearTop10concernsamongglobalconsumersRankingchangevs.Mid20231Risingfoodprices36%same2Increasingutilitiessame3Economicdownturn=19%same4Globalconflict/crisisescalation==17%13%was#115Globalwarming/environment12%=same6Increasedhousingcosts11%was#47Personalwelfare/happiness10%was#108Abilitytoprovidebasicsforfamily10%was#79Jobsecurity10%was#610Risingfuel/transportationcosts9%was#8Source:NIQ2024ConsumerOutlookvsMid-Year2023Survey,Global©2024NielsenConsumerLLC.AllRightsReserved.3Polarizedfinancialsituationsremain34%ofconsumersfeelworseoff,butlesssothanayearagoConsumerfinancialpositionSentimentyear-over-year(%respondents)39%37%34%34%2...