ADIVERSITYREPORTFORTHEADVERTISING/MARKETINGINDUSTRYFEBRUARY2024INPARTNERSHIPWITH:ana.netAPERSPECTIVEFROMBOBLIODICEWelcometotheANA’ssixthannualdiversityreportfortheadvertising/marketingindustry.Webeganourdiversitytrackingjourneyin2018whenthemarketingindustrystruggledtomeasurealmostanythinginthemulticulturalmarketingandDEIBindustries.Sixyearslater,wenowhaveabetterunderstandingofindustrytrendsandareasoffocusthatarecriticaltoourecosystem.TheANA’sdiversityreportisespeciallyneededasDEIBsupportseemstoshowsignsofwavering,witheringundertheweightofarecentSupremeCourtrulingandtheblowbackfromseveraltransgendermarketingdilemmas.Asthereporthighlights,real-timediversityfor88client-sidemarketermembercompaniesdeclinedmodestlyinthecurrentstudy.Althoughoneyeardoesnotmakeatrend,itcouldrepresentatippingpointwheretheindustrygivesupsomeofitshard-earnedgainsfromthelastfewyears.Bufferingsomeoftheseconcernswereimprovementsinthe“rollingthree-yeardiversitytrend”(inaseparatestudyoftheANAoverallmembership),genderdiversitystrength,andarobustimprovementinthenumberofdiversesenior-levelmarketersandCMOsinparticular.Thekeytakeawayfromthereportisthatwemustberelentless.Diversity,multiculturalmarketing,andsystemicdiversemediainvestmentgrowtharefoundationaltotheANA’sefforts.TheANAisconvinced,byallempiricaldata,thatoverarchingstrategicprogressi...
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