NURTURINGTHECUSTOMERRELATIONSHIP:TopTakeawaysfromSOCi’s2024ConsumerBehaviorIndex4.5/5RatingINTRODUCTIONSOCi’sConsumerBehaviorIndex(CBI)asksU.S.consumerstoweighinontheirpracticesandpreferenceswheninteractingonandofflinewithlocalbusinesses.Thesurveyasked1,002consumersacrosstheU.S.about:ThesitesandappstheyusetoresearchanddiscoverlocalbusinessesThepeerfeedbackaboutbusinessesthatconsumersbothuseandprovideTheimportanceofopenlinesofcommunicationbetweencustomersandlocalbusinessesConsumerfeelingsaboutAIinlocalmarketingAsmightbeexpected,theconsumerinputwe’vecollectedsuggestssomeclearactionitemsforlocalbusinessesandmulti-locationmarketerswhowanttonurturepositiverelationshipswiththeircustomers.Andwhodoesn’t?Solet’sreviewthetoptakeawaysfromthe2024CBI.NURTURINGTHECUSTOMERRELATIONSHIP:TOPTAKEAWAYSFROMSOCI’S2024CONSUMERBEHAVIORINDEX2TAKEAWAY#1CUSTOMERSLOVEHELPFULONLINEPROFILESTheFindingsWhattypesofbusinesseshaveyoulookedupinformationaboutinthelast30days?OurU.S.consumerstoldusthattheysearch56%onlineforlocalbusinessesonlinequiteabit,with80%sayingtheydosoatleastonce42%42%aweekand32%searchingeverydayorevenmultipletimesaday.Thoughrestaurants,28%grocerystores,andretailstoresarethemostpopularcategoriesforonlinesearch,shoppers21%21%20%20%18%15%15%15%14%13%12%12%12%12%lookonlineforlocalbusinessesofallkinds.7%Consumersmostlyfind...
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